Nike Elite Socks: One Big Ruse
Look on any basketball court today and you are bound to see at least one pair of Nike Elite Socks. At a glance, they appear just like any other Nike crew sock, except for a thick stripe on the back. Nike advertises the Elite Socks as a sock that will deliver “unrivaled support and sweat-wicking power”.
One of the most highly-reviewed items on Nike.com, the socks have generated thousands of sales, despite a high price tag. One pair of the Nike Elite Socks costs $14. Yep, that’s right. $14 for just a single pair of socks. On the other hand, a pack of six pairs of standard Nike crew socks costs $22. For just eight dollars more, you get five more pairs of socks, costing you around four dollars a pair.
So what has given Nike Elite Socks their widespread popularity? Many reviewers on Nike.com claim the socks offer them great support and comfort. Some also say that these socks provide just the right amount of cushioning in the perfect spots. Others purchase them just for the “athletic” look. However the real question is: do they really help athletes play better?
Do you see Kobe, Lebron, or Kevin Durant wearing these socks? No, these exceptional athletes do not wear these socks. So, slipping on a pair of Nike Elite Socks will not make you play like the pros. After all, their skills and fundamentals make them great, not their socks. They spend hours in the gym practicing and improving their game, so what difference will a pair socks make. These socks do not make up for the absence of skill in a player. They cannot suddenly empower the wearer with hours of practice or make them a star.
Yet, the popularity of these socks has not been limited to high school and college players. Young kids, even at age seven, are sporting the Nike Elite socks. Honestly, how good can a seven-year-old be to require them to wear Nike Elite socks?
Not only are the Elite socks being worn during competitive events, but they are also being sported casually around the McClatchy campus. Just walking around, you are certain to see students wearing these socks with Vans or slides.
Perhaps the main appeal to Nike Elite socks is their label. Eager to flaunt, people purchase these socks in order to fit in and give appearance of being a top basketball player.
These socks are nothing but a way for Nike to make more money by advertising them as superior socks. Before you go out an purchase a pair of Nike Elite socks, consider the absence of advantage these socks offer.